Although some e-merchants still hesitate about including user experience in the core of their digital strategies, many of them have massively invested in innovative approaches to attracting visitors and turning them into customers: browsing sessions similar to real-world shopping, immersive experiences, optimized checkout, etc. Fanny Pourcenoux, UI Manager at ContentSquare Paris, draws up a list of 7 innovations that will set the tone this year in the world of e-commerce.

Many reports have been dedicated to differentiating the user experience (UX) and customer experience (CX) in the last few years, but very few seem to feel comfortable with these two concepts. If UX is based on suggesting a great i...