Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts.

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledg...

You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real - no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season...

At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty hig...

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gif...

With Back-to-School is just around the corner, retailers and shoppers are running around getting the last items on the list in time to kick-off a new school year. The magic words of this season have been experience, mobile and sea...