Read more Father’s Day 2018 - Dads Probably Not Getting Ties This Year It’s been just over a month since we emptied the local flower stores to honor our mothers, and now it’s time to shower our fathers with gifts. Or maybe not exactly shower, judging by the findings of a recent ContentSquare survey.
Read more 5 Myths of Digital Luxury Shopping Debunked By Data You might think that, because of its high price-tag, luxury only attracts digital window-shoppers looking for inspiration but with no actual intent to buy. You would be wrong. Behavioral data shows that, despite having lower conve...
Read more spotlight DataSnack: France spends more on Champagne than the US and the UK Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts. They average wine and booze carts to see which class of drink drives the...
Read more spotlight DataSnack: Terms and Conditions pages are viewed 161% + after the holidays, looking for ways to exchange and return You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real - no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season...
Read more spotlight DataSnack: Cosmetics conversion rates increase by 288% on Black Friday and Cyber Monday At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty hig...
Read more spotlight DataSnack: Mobile conversion rates increase by 167% on Black Friday and Cyber Monday Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gif...
Read more spotlight Did you know? A demanding user sees 60% fewer pages on average Experienced and fast, that is how we can define a demanding user. Frowning and scrolling erratically, the demanding one is not the type to waste any time. The incarnation of the expression “short and sweet”, the demanding one goes...
