The digital future has landed, ushering in a new age of experience. Digital natives and eCommerce trailblazers are driving ever higher standards of convenience, and are putting experience at the heart of every digital journey.

Amazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing ...

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and de...

Countless eCommerce merchants spent the entire year preparing and testing iterations of back-to-school campaigns, with the most innovative and attention-grabbing campaigns raking in lucrative returns. Now that everyone is back in ...

In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel ...

The dream of any e-merchant. Although users have been reluctant to purchase on their mobile so far, it would be seemingly different in the upcoming year.  According to several surveys, “the mobile online checkout gets an express l...

We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. ...

When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites ove...

When marketers want to measure their website performance, they often rely on indicators like conversion rates, bounce rates, session duration, or number of page views.  Just like a doctor conducting a routine check-up on his patie...