Halloween is scary. It brings out the zombies, the monsters and the demons. And horror stories. Oh, the horrible UX horror stories. Dare you read on? Have you ever taken your time to shop for yourself, select the perfect items, one by one, examining every detail and making sure they are exactly what you want and then... you want to check out... you click on the cart... and it is empty?! THE HORROR! This is Laurie's story:

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than e...

Countless eCommerce merchants spent the entire year preparing and testing iterations of back-to-school campaigns, with the most innovative and attention-grabbing campaigns raking in lucrative returns. Now that everyone is back in ...

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up wit...

Yes, conversion is the core of e-commerce, the ultimate goal for anyone involved in digital teams. Sell, sell and sell. But as you may know, conversion rates still remain flat, especially on mobile. How can we change the story ? Y...