Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere - the real concern is making sure digital journeys end in conversion.

Our data analysts recently looked into the digital shopping behavior of consumers in the US, France, and the UK, tracking items traditionally given as gifts. They average wine and booze carts to see which class of drink drives the...

Love is in the air and on the shelves of every drugstore across the US. Online retailers are also poised for a little customer love this week, as lovers everywhere rush to order flowers, chocolates and other gifts for their signif...

The decline of brick-and-mortar stores in favor of digital shopping platforms is inspiring businesses everywhere to improve their customers’ online experience. Credit Suisse estimates that there could be more than 8,640 store clos...

You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real - no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season...

At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty hig...

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gif...

How companies are reinventing the digital relationship with their customers Insurance companies don’t have it easy. With the world gone digital, their legacy systems make it hard for them to keep up. And even when they overcome th...

Amazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing ...