With fashion week upon us once again, brands are focused on pushing the latest trends, and keeping their digital audience engaged around the season’s must-have looks and accessories.

Your website looks great. Traffic is on the rise. You’re running a few Facebook ads, and you’re sending out newsletters. Things are going pretty well - except that pesky sales column is still stuck at $0. What gives? Your demograp...

A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school...

As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on thei...

There is plenty of great advice out there for brands about to embark on a website rebuild. In this post, we share with you seven tips we believe are a crucial part of any redesign process. You are sitting on a goldmine - learn eve...

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online con...

So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login ...

When members-only travel platform VeryChic noticed high exit rates on its site, it looked to next-gen behavior analytics to boost retention and conversion rates, and deliver a better digital experience to its 7 million users. And ...