ContentSquare and Mezzo Labs recently hosted a roundtable gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams.

Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a ...

With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets. It’s a great ...

Good news for mothers everywhere - respondents to our recent survey of digital shopping trends said they planned to spend more on their mothers this year than last. ContentSquare surveyed 800 consumers ahead of Mother’s Day 2018 t...

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significan...

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side o...

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and dig...

Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere - the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 6...

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledg...