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Articles & Research

Ecommerce Lessons From the New Generation of Fintech Disruptors

ContentSquare and Mezzo Labs recently hosted a roundtable gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams.

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Why Digital Personas Are No Longer Enough

Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a ...

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Embracing Mindset Segmentation for a Better Digital Experience

With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets. It’s a great ...

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Mother’s Day 2018 - Shoppers To Spend More On Their Moms This Year

Good news for mothers everywhere - respondents to our recent survey of digital shopping trends said they planned to spend more on their mothers this year than last. ContentSquare surveyed 800 consumers ahead of Mother’s Day 2018 t...

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Articles & Research

Driving Online Conversions In The Automotive Industry

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significan...

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Articles & Research

How The Amtrak App Got On Board The Good UX Train

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side o...

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Articles & Research

Helping Brands Measure the Value of their Digital Experience Investments

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and dig...

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Articles & Research

Users Blame Cart Abandonment on Price, Choices and Bad UX

Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere - the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 6...

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Product news

Personal Thoughts on ContentSquare’s Latest Round of Funding

Here at ContentSquare, we talk not only about digital transformation, but about ‘people transformation.’ About how our digital experience insights technology changes the way people work by equipping digital teams with the knowledg...

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Experience Jungle is a ContentSquare publication focused on digital experiences on websites, mobile and apps. It is the home to digital experience analytics, tips, testimonials, articles and research aimed at conquering the digital jungle. It is also the home of product updates and innovations from ContentSquare digital analytics and optimization platform that helps businesses understand how and why users are behaving on digital platforms and then use this information to improve conversion rates and create ideal customer journeys.