Read more Articles & Research Experiences That Travel Well: Digital Journeys For Globetrotters The travel and hospitality industry has been shifting into the digital sphere for years, and today, many physical trips start off as digital journeys. Social media has popularized destinations, price comparison sites have democratized access to travel, and the proliferation of online booking platforms has widened access to the world’s top vacation spots.
Read more Articles & Research How The Amtrak App Got On Board The Good UX Train In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side o...
Read more 5 reasons Future: Travel was better than your last conference The second of our Future events, Future: Travel saw top ecommence professionals from brands like Flight Centre, Thomas Cook, Skyscanner, British Airways and Eurostar strap themselves in for a morning of high-impact presentations, ...
Read more spotlight DataSnack: Only 30% of users visiting a travel site on their mobile device log in So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login ...
Read more spotlight UX Spotlight: Hotels.com creates a sense of urgency by heightening friendly customer competition In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or fl...
Read more Catch Flights Not Frustrations: Choice VS. The Traveler As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will...
Read more Articles & Research 10 common UX problems on travel sites When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites ove...