Read more Articles & Research 4 CX Mistakes During Checkout International Retailers Should Avoid Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day.
Read more Articles & Research Move over millennials, there’s a new kid in town: Generation Z Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you...
Read more Articles & Research User Experience (UX): The 7 Innovations in E-commerce to Watch for in 2017 Although some e-merchants still hesitate about including user experience in the core of their digital strategies, many of them have massively invested in innovative approaches to attracting visitors and turning them into customers...
Read more Articles & Research User experience: news of e-commerce war Out of 100 Web users who come on a website, an average of 99 will leave without purchasing or subscribing. Increasing online performance, building customer loyalty, making their content accessible and increasing sales are objectiv...
Read more Articles & Research Reassurance: A Key Factor For Conversion "How can your site be a trusted environment for your customers? The goal is to ease any doubt when purchasing online by providing users with the answers before they even ask the question. Reassurance elements are the foundation of...
Read more Articles & Research Embrace user experience to reinvent customer experience Many reports have been dedicated to differentiating the user experience (UX) and customer experience (CX) in the last few years, but very few seem to feel comfortable with these two concepts. If UX is based on suggesting a great i...
Read more Articles & Research E-merchants: tear down data silos to improve user experience! In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their...