Read more Articles & Research Embracing Mindset Segmentation for a Better Digital Experience With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets.
Read more UX Spotlight: Removing Obstacles To Conversion, One Throw Pillow At A Time In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Picking throw pillows for the ContentSquare sofa c...
Read more Articles & Research Mother’s Day 2018 - Shoppers To Spend More On Their Moms This Year Good news for mothers everywhere - respondents to our recent survey of digital shopping trends said they planned to spend more on their mothers this year than last. ContentSquare surveyed 800 consumers ahead of Mother’s Day 2018 t...
Read more Articles & Research Driving Online Conversions In The Automotive Industry A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significan...
Read more Articles & Research How The Amtrak App Got On Board The Good UX Train In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side o...
Read more Articles & Research Helping Brands Measure the Value of their Digital Experience Investments ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and dig...
Read more spotlight ContentSquare Team Members Share Their Favorite Digital Experiences With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online con...
Read more Articles & Research Digital Luxury Shopping - Unique User Experiences for Unique Brands When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors a...
Read more Articles & Research Celebrating Saint Patrick’s Day with a Lot More than Just Beer Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digita...
