Read more spotlight UX Spotlight: Visual Search - Pinterest proves a picture is worth a thousand keywords In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience.
Read more spotlight UX Spotlight: Superior Checkout Experience - Conversion or bust In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce s...
Read more spotlight UX Spotlight: Product Discovery Quizzes - Dermalogica and Clinique personalize the search (and conversion) process In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than e...
Read more spotlight UX Spotlight: Custom product creators - New Balance gives customers the sneakers of their dreams In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. When it comes to sportswear, customers can be v...
Read more spotlight UX Spotlight: Hotels.com creates a sense of urgency by heightening friendly customer competition In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or fl...
Read more spotlight UX Spotlight: ModCloth cultivates a shopping community with clever use of User Generated Content (UGC) In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. One of the biggest barriers to purchasing cloth...
Read more spotlight The 4 Best Online Back-To-School Campaigns Countless eCommerce merchants spent the entire year preparing and testing iterations of back-to-school campaigns, with the most innovative and attention-grabbing campaigns raking in lucrative returns. Now that everyone is back in ...
Read more spotlight UX Spotlight: Sephora takes customers by the hand with friendly How-to videos In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Beauty products and their marketing are often a...
Read more spotlight [Infographic] Back-to-School: The late buyers are the big spenders With Back-to-School is just around the corner, retailers and shoppers are running around getting the last items on the list in time to kick-off a new school year. The magic words of this season have been experience, mobile and sea...
