Read more spotlight DataSnack: Only 30% of users visiting a travel site on their mobile device log in So what exactly is stopping the remaining 70% of travel consumers from logging in during their visit? It could be that many users are unwilling to log in until they are ready to enter their credit card details. In fact, the login rate for converting visitors across devices is much higher, with 84% of buyers logging into their account.
Read more Articles & Research How to boost user purchasing on mobile? The dream of any e-merchant. Although users have been reluctant to purchase on their mobile so far, it would be seemingly different in the upcoming year. According to several surveys, “the mobile online checkout gets an express li...
Read more spotlight Sessions on mobile phones 1.5 times shorter than on other devices Nowadays, it is essential to understand the environments and context in which mobile users interact with their smartphones. The analysis of millions of mobile sessions by ContentSquare confirms this transformation in use and revea...