The digital future has landed, ushering in a new age of experience. Digital natives and eCommerce trailblazers are driving ever higher standards of convenience, and are putting experience at the heart of every digital journey.

The decline of brick-and-mortar stores in favor of digital shopping platforms is inspiring businesses everywhere to improve their customers’ online experience. Credit Suisse estimates that there could be more than 8,640 store clos...

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up wit...

Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the lit...

For some time, big data has been on the mind of business executives because of its power to transform processes with machine-like efficiency. As businesses start relying more on data, it has trickled down to the SME as Instagram l...

When marketers want to measure their website performance, they often rely on indicators like conversion rates, bounce rates, session duration, or number of page views. Just like a doctor conducting a routine check-up on his patien...

Born between 1996 and 2010, some are calling the new wave of consumers the Last Generation, others the Homeland Generation, but we at ContentSquare call them something else: Born to shop. And we’ve created a new eBook to teach you...

"How can your site be a trusted environment for your customers? The goal is to ease any doubt when purchasing online by providing users with the answers before they even ask the question. Reassurance elements are the foundation of...

In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their...