Read more Articles & Research How to boost user purchasing on mobile? The dream of any e-merchant. Although users have been reluctant to purchase on their mobile so far, it would be seemingly different in the upcoming year.
Read more Articles & Research 4 CX Mistakes During Checkout International Retailers Should Avoid Selling your products to customers around the world has never been so easy and e-commerce allows customers to buy your products at all hours of the day. However, with so much competition online, are you paying attention to the lit...
Read more Articles & Research 10 common UX problems on travel sites When gathering information and booking travel, brands leverage UX to impart a positive brand experience. With UX as the new brand, we compiled the most common UX problems for travel websites. 1. Cluttered layouts Some websites ove...
Read more Articles & Research Is the Future of Ecommerce in Predictive Analytics? For some time, big data has been on the mind of business executives because of its power to transform processes with machine-like efficiency. As businesses start relying more on data, it has trickled down to the SME as Instagram l...
Read more Articles & Research 4 UX KPIs you should be tracking (but most likely aren’t) When marketers want to measure their website performance, they often rely on indicators like conversion rates, bounce rates, session duration, or number of page views. Just like a doctor conducting a routine check-up on his patien...
Read more Articles & Research Luxury Websites: What You Really Need to Know About Your Visitors Luxury brands are now officially players in the user experience era. The challenge of combining century-old reputations and insatiable appetites of new and demanding digital customers has become a core issue for these industries, ...
Read more Articles & Research CES 2017: Takeaways from the hottest Tech event of the year What were the hottest new technologies at CES 2017? In order to share these amazing 2 days, here is a summary of the innovations that impressed me the most and trends of the moment. Let's start with an anthology of the new technol...
Read more Articles & Research NRF 2017, The Three Musketeers of Technology NRF 2017 has come and gone and it’s a good opportunity to take a moment and reflect on the extraordinary technological capabilities that will soon become a part of our everyday lives, the challenges that we face and what the futur...
Read more Articles & Research Stop obsessing over conversion, 3 reasons to opt for engagement Yes, conversion is the core of e-commerce, the ultimate goal for anyone involved in digital teams. Sell, sell and sell. But as you may know, conversion rates still remain flat, especially on mobile. How can we change the story ? Y...