With more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets.

Good news for mothers everywhere - respondents to our recent survey of digital shopping trends said they planned to spend more on their mothers this year than last. ContentSquare surveyed 800 consumers ahead of Mother’s Day 2018 t...

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significan...

In the UX Spotlight series, we post about UX features that impressed us online, and are great examples and inspiration for anyone looking to enhance their digital user experience. I recently moved to New York from the other side o...

ContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and dig...

When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors a...

Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere - the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 6...

Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digita...

Love is in the air and on the shelves of every drugstore across the US. Online retailers are also poised for a little customer love this week, as lovers everywhere rush to order flowers, chocolates and other gifts for their signif...