Read more Articles & Research What 61 Million User Sessions Tell You About Early Back-To-School Shoppers A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a headstart on their back-to-school shopping, and start stockpiling pens and notebooks at least three weeks before the start of the new school year.
Read more Articles & Research What 17 Million User Sessions Can Tell You About Mobile Design As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on thei...