Read more Articles & Research Driving Online Conversions In The Automotive Industry A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today.
Read more spotlight UX Spotlight: Superior Checkout Experience - Conversion or bust In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce s...
Read more spotlight [Infographic] Back-to-School: The late buyers are the big spenders With Back-to-School is just around the corner, retailers and shoppers are running around getting the last items on the list in time to kick-off a new school year. The magic words of this season have been experience, mobile and sea...