Read more Articles & Research Why Digital Personas Are No Longer Enough Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a sophisticated understanding of who it is you’re trying to connect with.
Read more Articles & Research 3 Steps to Turn a Novice User Into a Loyal Customer The visitor now call all the shots in terms of consumption, and their message is clear: "Show me what you are selling and, more importantly, make me want to buy." Consumers are no longer seeking the best price before making a purc...