Read more Articles & Research Celebrating Saint Patrick’s Day with a Lot More than Just Beer Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digital experiences would be influenced by it. Our assumption was that online shoppers would be purchasing a lot more than just beer and Irish whiskey. The actual analysis did not disappoint. Here are the nuggets of data we found:
Read more spotlight DataSnack: Terms and Conditions pages are viewed 161% + after the holidays, looking for ways to exchange and return You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real - no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season...
Read more spotlight DataSnack: Cosmetics conversion rates increase by 288% on Black Friday and Cyber Monday At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty hig...
Read more spotlight DataSnack: Mobile conversion rates increase by 167% on Black Friday and Cyber Monday Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gif...