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Europe’s #1 Rail Travel Retailer Hops On the UX Train

Planning and booking a trip online has never been so easy. But in the fast-evolving landscape of digital retail, what was good enough yesterday might not meet the expectations of tomorrow’s customer.

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Couture Heavyweight Kenzo Sees 150% Increase In Online Conversion Rate

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up wit...

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L’Occitane wins big by adapting online checkout to each country

L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites.  ...

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Experience Jungle is a ContentSquare publication focused on digital experiences on websites, mobile and apps. It is the home to digital experience analytics, tips, testimonials, articles and research aimed at conquering the digital jungle. It is also the home of product updates and innovations from ContentSquare digital analytics and optimization platform that helps businesses understand how and why users are behaving on digital platforms and then use this information to improve conversion rates and create ideal customer journeys.