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UX Weekly Roundup #2

UX Weekly Roundup #2

Happy Friday! Here are the 5 articles that we're reading from the world of UX and marketing:   Marketers Lack the Skills to Improve Digital…
Discover the personas of e-commerce

Discover the personas of e-commerce

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to…
Convert your cart abandoners into customers

Convert your cart abandoners into customers

About three-quarters of Web users leave an e-commerce website without completing their purchase. They receive more  offers, and are more demanding. To really pique their…
5 key points in optimizing your website

5 key points in optimizing your website

Tip n°1: your homepage is not the only gateway of your website The homepage guarantees the website’s quality and is an element of which advertisers…