optimization

UX Weekly Roundup #2

UX Weekly Roundup #2

Happy Friday! Here are the 5 articles that we're reading from the world of UX and marketing:   Marketers Lack the Skills to Improve Digital…
What Marketers Can Learn From Design Thinking

What Marketers Can Learn From Design Thinking

Modern marketers know that a customer-centric strategy is essential to surviving today’s complex business environment. Customers are not loyal to brands anymore because of the…
Convert your cart abandoners into customers

Convert your cart abandoners into customers

About three-quarters of Web users leave an e-commerce website without completing their purchase. They receive more  offers, and are more demanding. To really pique their…
Lengow e-commerce day: key facts

Lengow e-commerce day: key facts

This month, Lengow organised the latest edition of its e-commerce day, an event which, today, cannot be overlooked. For one day of conferences, keynotes and…
5 reasons to A/B test your website

5 reasons to A/B test your website

E-commerce currently represents 9% of the general commerce’s turnover (excluding food). With such an important rate, the efficiency of e-commerce websites is no longer an…
5 key points in optimizing your website

5 key points in optimizing your website

Tip n°1: your homepage is not the only gateway of your website The homepage guarantees the website’s quality and is an element of which advertisers…