e-commerce

UX Weekly Roundup #2

UX Weekly Roundup #2

Happy Friday! Here are the 5 articles that we're reading from the world of UX and marketing:   Marketers Lack the Skills to Improve Digital…
UX Weekly roundup #1

UX Weekly roundup #1

Happy Monday! Here's what we've been reading this past week:  Good UX Isn’t Enough: Why Good CX Is Important, Too via User Testing "Ignore the…
Discover the personas of e-commerce

Discover the personas of e-commerce

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to…
The KPIs of showcase websites

The KPIs of showcase websites

On an e-commerce website, identifying their KPIs is now child’s play for e-merchants. With conversion rates, cart averages, cart page reach, among others, the e-commerce…
Convert your cart abandoners into customers

Convert your cart abandoners into customers

About three-quarters of Web users leave an e-commerce website without completing their purchase. They receive more  offers, and are more demanding. To really pique their…
Lengow e-commerce day: key facts

Lengow e-commerce day: key facts

This month, Lengow organised the latest edition of its e-commerce day, an event which, today, cannot be overlooked. For one day of conferences, keynotes and…
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