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UX Weekly Roundup #2

UX Weekly Roundup #2

Happy Friday! Here are the 5 articles that we're reading from the world of UX and marketing:   Marketers Lack the Skills to Improve Digital…
Discover the personas of e-commerce

Discover the personas of e-commerce

Until now, with analytics, we only have been used to compare purchasers vs non-purchasers. Today, e-merchants better understand their customers, but when it comes to…
5 reasons to A/B test your website

5 reasons to A/B test your website

E-commerce currently represents 9% of the general commerce’s turnover (excluding food). With such an important rate, the efficiency of e-commerce websites is no longer an…
Why retail e-commerce stands out

Why retail e-commerce stands out

Browsing behaviour on e-commerce textile With a higher conversion rate and an equivalent average cart, retail e-commerce stands out from the other sectors. Web users…
Scrolling behaviour’s evolution

Scrolling behaviour’s evolution

An expending trend A few years ago, developers were desperately struggling with trying to make a whole page’s content standing up above the fold. The…
5 key points in optimizing your website

5 key points in optimizing your website

Tip n°1: your homepage is not the only gateway of your website The homepage guarantees the website’s quality and is an element of which advertisers…
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