conversion rate

What Marketers Can Learn From Design Thinking

What Marketers Can Learn From Design Thinking

Modern marketers know that a customer-centric strategy is essential to surviving today’s complex business environment. Customers are not loyal to brands anymore because of the…
The KPIs of showcase websites

The KPIs of showcase websites

On an e-commerce website, identifying their KPIs is now child’s play for e-merchants. With conversion rates, cart averages, cart page reach, among others, the e-commerce…
Convert your cart abandoners into customers

Convert your cart abandoners into customers

About three-quarters of Web users leave an e-commerce website without completing their purchase. They receive more  offers, and are more demanding. To really pique their…
5 reasons to A/B test your website

5 reasons to A/B test your website

E-commerce currently represents 9% of the general commerce’s turnover (excluding food). With such an important rate, the efficiency of e-commerce websites is no longer an…
User experience: news of e-commerce war

User experience: news of e-commerce war

Out of 100 Web users who come on a website, an average of 99 will leave without purchasing or subscribing. Increasing online performance, building customer…