Read more spotlight UX Spotlight: Product Discovery Quizzes - Dermalogica and Clinique personalize the search (and conversion) process In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than ever, which means that there is truly something for everyone, but it also means customers are sometimes overwhelmed by choice paralysis.