Read more Catch Flights Not Frustrations: Choice VS. The Traveler As our global populations grow conjointly with our accessibility to the various corners of the globe, more and more people are expanding their cultural horizons through travel. In the near future (2030), the global population will grow by an extra billion people of which 20% will be travelling*. And as our technologies becomes more advanced, more and more people are looking to the web to begin these cultural journeys, leaving traditional booking agents in the ashes. Thankfully customers looking to book a holiday are in no shortage of choice, as early adopters of the web such as booking.com and Expedia leave neither hotel nor flight undiscovered. Unfortunately this leaves holiday goers with A LOT of choice, so much so, that people are beginning to wonder if it’s such a good thing?