Read more Articles & Research Stop obsessing over conversion, 3 reasons to opt for engagement Yes, conversion is the core of e-commerce, the ultimate goal for anyone involved in digital teams. Sell, sell and sell. But as you may know, conversion rates still remain flat, especially on mobile. How can we change the story ? You may have already invested massively in acquisition campaigns, changed the colour of your CTAs, or implemented the latest best practices.... Yet you wait still to see an impact on conversion. Here’s how to turn your (legitimate) obsession about conversion into a deep engagement strategy.