Read more Articles & Research Driving Online Conversions In The Automotive Industry A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today.
Read more Articles & Research Digital Transformation for the Automotive Industry In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and de...
Read more Articles & Research Driving UX analytics in the automotive industry The automotive industry is continuously pushing the boundaries when it comes to user experience in their vehicles. With cars that literally drive themselves, automatically locking and unlocking doors, along with remote engine star...